Our story

Juuri [ˈjuːri] means root in Finnish and in this case stands for the foundation of a business, which is made from well-doing people!

We believe that HR is about serving and supporting teams to thrive and feel energized in a work environment and is exemplified by their leaders who empower employees to bring their authentic selves to work and grow continuously, together taking co-ownership of the company’s success.

We are building our company with this in mind and our values at heart.

Juuri [ˈjuːri] means root in Finnish and in this case stands for the foundation of a business, which is made from well-doing people!

We believe that people operations are about supporting teams to thrive in a work environment and is spear-headed by their leaders who empower employees to bring their authentic selves to work and grow continuously. Only together, co-ownership of the company’s success is possible!

We are building our company with this in mind and our values at heart.

What we believe in

Our Values

🌄 Humanness

We are human and imperfect. As a people-first team, we lead by example and treat each other, our clients and stakeholders in a kind, compassionate and grounded way.

😄 Joy

Laughter, joy and humor are part of our code of conduct and team dynamic. We prefer it that way. Finding joy in our everyday work is a must whenever possible.

🤿 Curiosity

Embracing a curious mindset is our baseline for building a business together. This means asking questions, seeking feedback and finding new ways of solving problems while leaving assumptions at the door.

🤲 Integrity

Working together in an authentic way means ethical behavior, honesty, and transparency. It helps us build trust with each other, our customers, and partners by demonstrating unwavering integrity in all interactions and towards the business. This also means taking ownership of our work, setting realistic goals and speaking our truth.

💃 Courage

A courageous state of mind is the driving force in believing in ourselves and our dreams. It’s about confronting fears and uncertainty. Building Yuuri requires the willingness to take action and speak up, even when confronting traditional ways of doing things and challenging situations.

Who we are

Our team

Hanna Kontinen

Hanna is a business-driven People Operations professional with 13+ years experience in people operations and making a difference in growth companies. Ask her about leadership development, scaling the people processes, wellbeing topics and DEI.

Vilma Viiala

Vilma is a people operations professional and business consultant with 14+ years of experience in people operations and organizational development. Ask her about culture design, culture metrics, and international people operations.