Our story

Juuri [ˈjuːri] means root in Finnish and in this case stands for the foundation of a business, which is made from well-doing people!

We believe that HR is about serving and supporting teams to thrive and feel energized in a work environment and is exemplified by their leaders who empower employees to bring their authentic selves to work and grow continuously, together taking co-ownership of the company’s success.

We are building our company with this in mind and our values at heart.

Yuuri was founded in 2023 by Vilma and Hanna, two senior People professionals who have scaled up several companies and helped create sustainable people processes and thriving company cultures.

Juuri [ˈjuːri] means root in Finnish and in this case stands for the foundation of a business, which is made from well-doing people! 🌱

We believe people operations should make it easy for teams to do their best work and grow with confidence. Founders set the tone for the culture, but it’s the whole team that drives it forward and keeps it thriving.

We’re here to take some of the weight of people operations off your shoulders, so you can focus on what you do best—building and growing your business.

Who we are

Our team

Hanna Kontinen

Hanna is a business-driven People Operations professional with 13+ years experience in people operations and making a difference in growth companies. Ask her about leadership development, scaling the people processes, wellbeing topics and DEI.

Vilma Viiala

Vilma is a people operations professional and business consultant with 14+ years of experience in people operations and organizational development. Ask her about culture design, culture metrics, and international people operations.